By scheduling your posts ahead of time, it’s easier to see a birds eye view and what posts may not be a good fit. Maybe it’s a particular filter you always use, or a certain frame, or an order you post in so that when someone lands on your Instagram feed they see a big picture view that’s unique to your brand. Whatever the vibe of your brand, it’s conveyed through images on Instagram. By utilizing Instagram marketing tools that let you schedule your posts, you can come up with clever copy for your captions well in advance, at a time when you’re feeling extremely creative, instead of just posting whatever you can come up with off the top of your head. You have to post a great photo and come up with a compelling caption to get the attention of your followers. You Can Focus on QualityĬreating captivating Instagram posts on the fly can be challenging. You could even create and schedule an entire month’s worth of content if you want, so that your Instagram stays active and pushes out content whether you remember to check in or not. By scheduling your Instagram posts ahead of time, you can batch schedule and commit a couple of hours at the start of your week to focus on creating stellar posts, rather than posting something here and there on the fly and interrupting your daily momentum.

There are multiple benefits to using an Instagram scheduler! You Can Save Time Unlike Hootsuite, Later also allows you to schedule Instagram stories with their paid plan option. Nowadays Instagram allows you to schedule posts via their API, which is available to all of Instagram and Facebook’s marketing partners, and allows you to link your Instagram to social media management tools like Hootsuite or Later. If your target demographic is in their 20s or 30s, you want to be marketing to millennials on the platform they live and breathe on - Instagram. If content is king, engagement is queen and Instagram offers both, all the better to connect with your customers and increase revenue. Stories help to make your brand human and relatable, and the platform makes it simple to partner with other brands and influencers. There are a lot of reasons to use Instagram for your business, not the least of which is that it helps build credibility and trust in your brand. Why wouldn’t you want your eCommerce business to harness some of that user power for your benefit? Other benefits of Instagram include its advertising platform and its suite of tools for photo editing that make visual and creative marketing and branding easy peasy. No matter which way you look at it, that’s a lot of user power! Those numbers combined with a sleek interface that allows for easy sharing across platforms, means that brand engagement on Instagram is high.

Another source states there are upwards of 500 million daily active users. There are somewhere in the neighborhood of 1 billion monthly active Instagram users. Why is Instagram Important for eCommerce? It’s the platform that gave a meteoric rise to the art of the selfie and has since become a stomping ground for influencers and businesses alike. The Instagram app is a social media platform that allows you to offer a glimpse of your life through photos or videos posted to your followers. With the growth of social media marketing, Instagram has been on a steady climb as one of the top platforms for marketing an eCommerce business.

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